IMPERIAL

More than a distributor, Imperial is the premier wholesaler of billiard equipment. With their own line of pool tables and licensed products from the NFL, MLB, NHL, and NCAA, Imperial designs, develops, and deploys products to serve the home leisure market.

As their Creative Lead since 2017, I have carried the brand image and message through print and digital media to both our dealer network and end consumers. With a diverse product line, the challenge was to give each product line a chance to shine. I accomplished this through visual story-telling. Relying heavily on curating lifestyle imagery, I aimed to engage the consumers and evoke an emotional response to the setting.