RASSON

Rasson Billiards was established in 1990 and has since become the leading manufacturer of billiard slate and billiard tables worldwide. When Imperial became the exclusive distributor of Rasson pool tables, the brand had very little recognition or market share in the United States despite dominating the international tournament circuit.

In the U.S. market, every good product enjoys a good story. I worked to build on Rasson’s established branding and developed a powerful look to go with the story of industry-leading products and technology, professional brand ambassadors, and major tournament sponsorships. Rasson now enjoys a greater market for commercial tables in the U.S. and has also broken into the home market.

Website: https://www.rasson.cn/home | https://www.imperialusa.com/rasson.html

Social Media: @rassonbilliardsusa